A leaflet is highly effective promotional material, normally used in trade business, tourist info points, and fare presentations. All in all everywhere, where there is a mass of people that are just waiting for fresh information about your business.
Volume and implementation of leaflet are very different, although:
- most common is A4 format,
- it is usually printed on paper (wood-free, coated, cardboard),
- mostly printed in color,
- laminated or lacquered and
- folded to 1/3, 1/2, or asymmetrical.
Of course, otherwise it would not be leaflet.