We read a magazine only if we really like it. Daily papers have limited lifetime, magazines on the other hand have value for longer. Their contents include more information that has value over a longer period, so readers can refer to them even after reading them once. Only the right content and looks can achieve that effect.
That is why technical implementation is important. We have to consider:
- what kind of paper we will use (wood-free or coated),
- if colors are properly matched,
- and if magazines should have lacquered or laminated cover.
Looks of the magazine are always rewarded.